[About]
[About me]
Hey there! I’m Rhea Palicha—a UX Designer with roots in marketing. For years, I’ve helped brands tell their stories and connect with audiences online. Now, I bring that same storytelling mindset into product design—crafting experiences that feel impactful.
I’m all about bridging the gap between complex technology and real human needs. My goal is the same: make tech feel simple, approachable, and (dare I say?) delightful.
Simplicity is the ultimate sophistication.
-Leonardo da Vinci
[What Can I Do]
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Human-Centered Approach
Designing experiences that prioritize user needs and behaviors.
Enterprise Design Thinking
Applying IBM’s collaborative framework to align teams, define user outcomes, and drive purposeful innovation.
Enterprise Design Thinking
Applying IBM’s collaborative framework to align teams, define user outcomes, and drive purposeful innovation.
Enterprise Design Thinking
Applying IBM’s collaborative framework to align teams, define user outcomes, and drive purposeful innovation.
Storytelling
Shaping narratives that connect with users—through layouts, language, and every interaction in between.
Storytelling
Shaping narratives that connect with users—through layouts, language, and every interaction in between.
Storytelling
Shaping narratives that connect with users—through layouts, language, and every interaction in between.
[Experience]
IBM
UX Designer & Sr Social Strategist
Nov 2016-Current
Austin, TX
Designing user-centric social strategies for priority moments across key channels (663K followers) in order to engage our target audiences
Designed and prototyped an improved experience for the IBM User Insights Hub
Designed watsonx voice preview feature (in progress)
IBM
UX Designer & Sr Social Strategist
Nov 2016-Current
Austin, TX
Designing user-centric social strategies for priority moments across key channels (663K followers) in order to engage our target audiences
Designed and prototyped an improved experience for the IBM User Insights Hub
Designed watsonx voice preview feature (in progress)
IBM
UX Designer & Sr Social Strategist
Nov 2016-Current
Austin, TX
Designing user-centric social strategies for priority moments across key channels (663K followers) in order to engage our target audiences
Designed and prototyped an improved experience for the IBM User Insights Hub
Designed watsonx voice preview feature (in progress)
Chai Tails
Founder
March 2023-Current
Austin, TX
Chai Tails
Founder
March 2023-Current
Austin, TX
Chai Tails
Founder
March 2023-Current
Austin, TX
Doremus
UX Designer
May 2022- Oct 2022
Austin, TX
Doremus
UX Designer
May 2022- Oct 2022
Austin, TX
Doremus
UX Designer
May 2022- Oct 2022
Austin, TX
Catchafire
UX Designer
May 2020-Jan 2022
Austin, TX
Catchafire
UX Designer
May 2020-Jan 2022
Austin, TX
Catchafire
UX Designer
May 2020-Jan 2022
Austin, TX
[Leadership]
Facilitator
Code2College Design Thinking Workshop
IBM, 2025
Facilitator
Code2College Design Thinking Workshop
IBM, 2025
Facilitator
Code2College Design Thinking Workshop
IBM, 2025
Facilitator
Audubon Travis Bird Society
Austin, TX, 2025
Facilitator
Audubon Travis Bird Society
Austin, TX, 2025
Facilitator
Audubon Travis Bird Society
Austin, TX, 2025
Lead Designer
Goodera AI 101 Curriculum
Austin, TX, 2024
Lead Designer
Goodera AI 101 Curriculum
Austin, TX, 2024
Lead Designer
Goodera AI 101 Curriculum
Austin, TX, 2024
[Fun Facts]
Favorite Design Book
Sprint
Jake Knapp
Favorite Design Book
Sprint
Jake Knapp
Favorite Design Book
Sprint
Jake Knapp
Currently Reading
Beaverland
Steve Krug
Currently Reading
Beaverland
Steve Krug
Currently Reading
Beaverland
Steve Krug
Up Next
Click
Jake Knapp
Up Next
Click
Jake Knapp
Up Next
Click
Jake Knapp
Active Hobby
Photography
by yours truly
Active Hobby
Photography
by yours truly
Active Hobby
Photography
by yours truly
Active Hobby
Sketching
by yours truly
Active Hobby
Sketching
by yours truly
Active Hobby
Sketching
by yours truly
[Education]
IBM
IBM Product Marketing Academy
2025
IBM
IBM Product Marketing Academy
2025
IBM
IBM Product Marketing Academy
2025
IBM
IBM Enterprise Design Thinking Practitioner + Co Creator + AI Essentials Badge
2024
IBM
IBM Enterprise Design Thinking Practitioner + Co Creator + AI Essentials Badge
2024
IBM
IBM Enterprise Design Thinking Practitioner + Co Creator + AI Essentials Badge
2024
Udemy
UX Writing
2025
Udemy
UX Writing
2025
Udemy
UX Writing
2025
UX Fundamentals
2023
UX Fundamentals
2023
UX Fundamentals
2023
General Assembly
UX Bootcamp
2022
General Assembly
UX Bootcamp
2022
General Assembly
UX Bootcamp
2022